Awards
Rigour & Relevance Research AwardFor our paper "The role of time-varying contextual factors in latent attrition models for customer base analysis" as well as the corresponding (freely available) implementation of the proposed extended Pareto/NBD model in the CLVTools package, we received the Rigour & Relevance Research Award from the Swiss Academy of Marketing Science.
The award is decided by the marketing professors of the Swiss Academy of Marketing Science from the Universities of St. Gallen, Basel, Bern, Fribourg, Lausanne, Lucerne, Zurich, ETH Zurich and IMD Lausanne. The jury is represented by Prof. Dr. Reto Hofstetter of the University of Lucerne and Prof. Dr. Johanna Gollnhofer of the University of St.Gallen.
Links: Swiss Academy of Marketing Science, Marketing Group Zurich
For our paper "The role of time-varying contextual factors in latent attrition models for customer base analysis" as well as the corresponding (freely available) implementation of the proposed extended Pareto/NBD model in the CLVTools package, we received the Rigour & Relevance Research Award from the Swiss Academy of Marketing Science.
The award is decided by the marketing professors of the Swiss Academy of Marketing Science from the Universities of St. Gallen, Basel, Bern, Fribourg, Lausanne, Lucerne, Zurich, ETH Zurich and IMD Lausanne. The jury is represented by Prof. Dr. Reto Hofstetter of the University of Lucerne and Prof. Dr. Johanna Gollnhofer of the University of St.Gallen.
Links: Swiss Academy of Marketing Science, Marketing Group Zurich